One Page Pitch - Walking Away by Haim:

Main idea:

Conflict with inner self, trying the getaway (walking away) from her darker side. Clips of the band playing in a stereotypical setup are featured throughout. At the chorus the main singer is the walking away from the camera, this is filmed at different locations where is flicks between the main character and inner self. This is also slowed down.

Main concept of the main singer drawing around her feet in chalk and when she walks away leaves her footprints. This is a symbol of the album so the audience recognises it, it will also feature on the back of our album cover.

Features a range of clips of the main singer fighting with the darker self at various locations to show how it happens all the time and when she least expects it, it is a constant occurrence.

Target audience:

Teenage girls because it’s a girl band so the audience can relate and look up to the band members as idols.

Aesthetics and visuals:

 Juxtaposing colours with the bright whites and the dark low saturation's to symbolise the two different sides to the girl.

Setting/locations:

Abandoned factory, bedroom, bridges, streets, fields, woods, castle, jitty, Hardwick Hall, pond, train station etc.

Appeal:

Our product company is called KEK productions which aim to raise awareness so mental health. Therefore our music video highlights the ongoing battles people face on a daily basis and how people are scared and refuse to speak out to gain help, so suffer daily as a consequent. This is why it is targeted at teenage girls as there is a lot of stress within the media of how girls should look, act and be a certain way, which causes the build-up of pressure and the arousal of such mental health issues. The editing techniques we will use are unconventional because it represents how mental health issues are unpredictable and not smooth flowing.

Skills:

When the darker self is on screen the opacity needs to be lowered to create a ghost like effect. Furthermore the continuity and match on action needs to be accurate especially when creating the montage for the chorus.